Marketing Analytics: Customer Value and Promotion Strategy

Get up to 90% discount on Marketing Analytics: Customer Value and Promotion Strategy Udemy course. Learn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company’s profitability. No coupon required to avail of this course. Offer valid for a limited period only.

What you’ll learn

  • Learn to calculate the customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
  • Incorporate the impact of discount rate and retention rate to calculate customer value
  • Run Monte-Carlo Simulation to model uncertainty in Market
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